Twitter is a social media platform that is always being adopted for more and more purposes. Apart from being a chat engine, businesses and individuals alike are finding novel ways to use it. It has equally become a tool for breaking news as marketing. Now, you will find a new answer to the question: What is Twitter? It is a website you can go to for microblogging.
What is microblogging?
Microblogging is defined as the online publishing of short text updates. The posts themselves are known as “microposts”. Typically, microbloggers post their short-texted updates on various popular social media platforms, including Twitter. The most common way of posting these short updates is by using mobile devices. This allows the micro-bloggers a level of location-independence that doesn’t come with conventional blogging. It also makes it easier for them to post breaking news quicker as they are usually on-scene when they send their tweets out.
Breaking News: Support for Scottish independence has reached 50%. Unionists, it's… pic.twitter.com/tzaoIM5CmC
— Angry Salmond (@AngrySalmond) March 9, 2017
Microblogging on social media platforms allows you to communicate with the world using a limited number of words. In Twitter’s case you have 140 characters to pass on your full message. Of course, you also have the option of adding images and videos as attachments. While most tweets are sent out as independent messages, you can create a chain or group of messages using trending hashtags. People looking to read about or join in your conversation can find them by searching through these hashtags.
To get an idea about what a microblog looks like, have a look at these tweets from AJ ELICAÑO MICROBLOG. AJ tweets about his daily life on campus. It could be in the morning as he’s arriving for classes…
students playing UNO in the cafeteria before 8am smh kids you really want to ruin your friendships this early in the day don't u
— AJ ELICAÑO MICROBLOG (@ajejelicano) March 9, 2017
… or right in class, when he has a thought…
Classmate: I researched the author's life and I realized how unproductive I am as a writer.
All CW Majors in the Room: Same.#gradschool
— AJ ELICAÑO MICROBLOG (@ajejelicano) March 9, 2017
every week Mema Classmate and I are alone in the classroom for 20mins and I wonder if we have class or if free cut or if the world has ended
— AJ ELICAÑO MICROBLOG (@ajejelicano) March 9, 2017
You can see the consistency in that he’s trying to tell us a story around his campus life. That is the whole concept behind microblogging – narrating your story, 140-character at a time.
Start using Twitter microblogging
You want to become a microblogger. Your first goal is to know that you will need to be persistent. This isn’t just tweeting, it is blogging – but with Twitter. Blogging isn’t a part-time thing, you need to keep at it. This is especially true if you have followers on board. You can’t leave them hanging.
Here are the three most important things you need to do:
Create an account for a sole purpose
Don’t mix interests, stick to one topic per account. If you’re going to be microblogging about politics, then politics it is. While you can throw in a couple of tweets related to say, food, there should be some reasons for you to go off the reservation. Create an account for each topic you plan to microblog on.
Cathleen Carr is a “woman, mom, comedy-person, social justice-y, educator.” It is that last part that let’s you know she’s really fiery about her politics. Just have a look at her passionate tweets…
I'm trying so hard to understand why you think clean air and water are restrictive to human progress and innovation. https://t.co/iylbJfYiyD
— Cathleen Carr (@Cathleen_Carr) February 25, 2017
Visit her twitter account and you will see she has tweets that address political issues in the U.S., and not much else. This is what a dedicated microblog should look like.
Build your profile around your topic
Your Twitter page should reflect the topic you are planning to microblog about. Everything from the profile picture to the top header banner should be related to your subject of choice. People landing on your Twitter account should know exactly what it is that your are talking about – before they even read a single one of your tweets.
Here is John Grisham’s Twitter profile. If there is even a remote chance that you do not know what he does for a living, you can take one look at his Twitter account and make a good guess…
That’s it. Once you have an account and you have a topic, it is off to getting your first tweet out. Your first tweet is going to be difficult. Even the most famous people have first tweets that are a bit lame:
Testing… testing… Is this thing on??
— Tom Hanks (@tomhanks) January 11, 2010
Using Twitter for the first time!
— Martha Stewart (@MarthaStewart) February 20, 2009
Start with tweets introducing yourself and then jump into your topic. Use hashtags and follow trends to let people know what topics you are contributing to.
Once you’ve reached this stage of your Twitter microblogging career, you should know you have come very far. But the hard work is about to begin. Next, it is on to gathering followers and making your tweets popular.
What is Twitter without followers?
Ask anyone “What is Twitter?” and the most sensible answer you get will tell you that whatever it may be, it’s nothing without followers. There is no point in tweeting if there is no one to see or read them. Your first task should therefore be getting people to follow you. How do you do that? Here’s how:
- Keep it simple: Tweet in a way we can all understand you. If you want to garner an audience, then we will need to understand you first. Then Twitter users follow you.
- Give us interesting tweets: Do not bore us to death. Keep us entertained and Twitter users will keep coming to your profile page and be on the lookout for your content.
- Build up to a crescendo: There’s a difference between suspense and testing our patience. Going on and on about trivial things will only make us run away from you. Your microblog should be like a book – with a start, a middle, and an end. Tell us a complete story.
— Squirter Enthusiast (@MrNice713) March 12, 2017
- Mind the the flow: Try to keep to one topic at a time. When people follow your tweets, they should have a clue as to what you are on about. Unless you are a news broadcaster, keep your topics within the margins of one subject. Your followers are there because they are interested in your subject of choice. They could otherwise get their information from Wikipedia.
- Know when to end it: While you need to stick to one subject, it doesn’t mean you have to go on and on about it. You can only capture the interest of Twitter users for so long. Update everyone with as much as you can, and then move on.
- Have your next story already thought out: Your followers come online expecting to hear something new from you. Don’t take too long when coming up with your next topic or batch of tweets. Stay away too long, and your followers might abandon you.
— Blog Chatter (@blogchatter) March 13, 2017
These points should get you a decent number of followers – if you apply them all consistently. It takes time to grow your Twitter followers, but you can get a boost using Twitter followers service.
Ways to raise followers technically
If you really want to take your microblogging game to the next level, you will need a little outside help. This could be in the form of:
- Creating a buzz: A good way to raise your number of followers is by using a large number of retweets. This will allow you to create a “buzz.” It will pull more people in for you because of the social proof concept. For micro bloggers that want to take part in trending topics, social proof could be very important. For your most important tweets, that you want to draw a lot of attention to, you can try buying retweets from us.
- Investing in people: Directly investing in getting people to follow you gives you an audience that will help propagate your tweets further. Your investment is going to come down to speaking with a variety of people one on one. Twitter is one of the most open social media platforms, take advantage of this as often as you can.
As you have realized by now, microblogging on Twitter is a numbers game. You need to have the numbers behind you. This involves followers, the number of people that you touch base with, and your retweet numbers.
Apply it in your business
Unless you intend to ramble on about nothing, there should be a purpose behind your Twitter microblog. If that purpose has anything to do with your business, then you are definitely on the right track.
Another answer to “What is Twitter?” could be: a social media platform that you can use to promote your business. With a few smart moves, you can make your business’ online presence a successful contributor to your year-end bottom line. Below are some smart business tweeting moves for you apply:
Let the world know about you
Twitter microblogging is a good way to get your business’ name out there. Adopt a hashtag that your followers can easily associate with you. Send out tweets that discuss topics related to your business. You can make the tweets interesting by attaching eye-catching images of your products. Here’s what Capt’n Chucky’s did with the #onlythebest hashtag:
— Capt'n Chucky's (@CaptnChuckyTB) March 8, 2017
The attached image will generate a reaction from you that either says “Yum!” or “Scary!” Either way, it is an image that will catch your eye.
Keep them current
A good way to update everyone about your business is by consistently sending out tweets about the goings on in your business. Send out tweets about breakthroughs your business has achieved. Are there any new milestones you’ve surpassed? Then share the good news with the world. Look at what the people at Jaguar are up to:
— Jaguar (@Jaguar) March 7, 2017
Your employees will know you better
Create a rapport with your staff. You can talk about your employees – your best assets. Let the world know you appreciate their efforts, and the world will love you for being considerate. Send out tweets on topics that you think every employee should know. New policies, raises, benefits, celebrations, and a simple “thank you” will have you creating a loyal working force.
— CBRE Raleigh (@CBRERaleigh) February 10, 2017
Twitter can truly help your business if you take it seriously enough to start a social media campaign around your microblogging. Nothing happens overnight. Creating connections with your employees, and them starting to use social media to promote your business on Twitter, can escalate your growth quickly.
What is Twitter? It’s a microblogging platform for you
Well, what is Twitter? We have seen that it is a microblogging platform that you, can use to promote tell your story, or market your business. By following the tips above, and consistently working hard, you stand a good chance of succeeding on Twitter. You can then:
- Use microblogging to introduce your business or yourself to the world
- Grow your network and your follower numbers
- Use it as a way to get feedback from your followers
Your Twitter microblogging story begins as this article ends. The points we have talked about above will help you get started on the platform. We have gone over important points that you can adopt and which will help launch your Twitter campaign. What remains is for you to go to the platform and start tweeting.