Right up until Tuesday, the record for the most retweets belonged to Ellen Degeneres. But then a teenager from Reno, Nevada, wanted to know how many retweets he would need for Wendy’s to supply him with a year’s worth of free chicken nuggets – his favorite snack. A chicken nugget was Ellen’s undoing…
From jokes to breaking records
Carter Wilkinson jokingly asked Wendy’s how many retweets he would need in order to get free nuggets for year. Since social media is so social Wendy’s decided to respond to him …with 18 million.
Carter immediately adopted #NuggsForCarter as his hashtag and went to town with his tweeting campaign. Almost immediately, he found himself at the center of a viral tweet as the number of retweets continued to grow in leaps and bounds.
— Twitter (@Twitter) April 18, 2017
The tweet currently has 3.5 million retweets, breaking the record that was until recently held by DeGeneres’ 2014 Oscars selfie which sits at 3.46 million retweets.
HELP ME PLEASE. A MAN NEEDS HIS NUGGS pic.twitter.com/4SrfHmEMo3
— Carter Wilkerson (@carterjwm) April 6, 2017
The teen, who has since been nicknamed “Nugget Boy” by the Internet, had taken on the challenge by simply replying “consider it done” to Wendy’s request for 18 million retweets. When he broke Ellen’s record, giving Wendy’s massive exposure, the brand relented. He could’ve reached his goal even quicker by using our Twitter Retweet Service, but members of the Internet helped him reach this new milestone.
Charity starts in the stomach?
Nugget Boy now has over 100,000 followers on his Twitter account after companies like Microsoft, and celebrities alike joined in to support his efforts. He has decided to take his Twitter campaign’s success to the next level by taking advantage of his fame to continue raising money for his charity efforts via his website, Nuggs for Carter.
— Wendy's (@Wendys) May 9, 2017
Followers can help you succeed on Twitter
You too can be a Twitter record holder if you plan your campaign right. Your efforts should focus on:
- Coming up with a unique angle for something you are passionate about
- Targeting influencers that will guarantee instant exposure via their own followers
- Reaching out to a public that shares your interests and passions
- Using a call to action, like Wilkinsons’ “Help me please, a man needs his nuggs,” that will prompt followers to act
- Creating a website where you can focus your efforts
- Reaching out to Twitter influencers for their assistance
Keep engaging your followers to increase their numbers. They, in turn, will help you reach your retweet goals – however farfetched as they may seem.
— Carter Wilkerson (@carterjwm) May 6, 2017
Buy followers and retweets for your own Twitter record
To start your own efforts off, you would be well advised to have an already strong base of followers who will help propagate your tweets. Follow our guide to starting a Twitter social media strategy, and build from there with our guide to viral tweets. With the initial buzz you create, you will be able to grab the attention of Twitter. So much so, that you might end up being the next Twitter record holder.