Every website needs SEO, or search engine optimization, to be found in search results. Unfortunately, SEO is a process easier said than done and you will need all the help you can get. Luckily for you, there is Twitter SEO – a free social media platform that can help you rise up search engine results. Let’s look at how it works and how you can use it.
How does Twitter SEO work?
Websites need backlinks from reputable sites to rank well. If your website is good enough, many websites will link back to you. You, in turn, can send tweets that will direct traffic to such sites in the hope that they will be interested enough to click on the backlinks to finally arrive on your website.
Before you decide to tweet, you should look into the quality of the website that is linking back to you. Just because there is a link on a site doesn’t mean you should send traffic to it with the hopes that the same traffic will pass on to your website. The site you link to should:
- Not be a “link farm” that was created for the simple purpose of collecting links with the hope that it will attract traffic. It can actually hurt your rankings:
Stay away from link farms, cloaking, and other black hat SEO techniques here –> https://t.co/YGqJCXO70a
— VICTORIOUS (@VictoriousSEO) July 21, 2017
- Be related to the content you have to offer, otherwise people are just going to bounce right back.
- Well designed to capture the visitors’ attention the moment they lay their eyes on it.
- Not be a malware or blacklisted website that results in a warning message as soon as the visitors arrive on it.
- Load fast as no one has the patience for slow-loading sites.
— Simon Hiscox (@Simon_Hiscox) July 26, 2017
If the site you are linking back to meets all these criteria there is a good chance you will see your Twitter SEO campaign perform well. Once you’ve cleared that up, you can use Twitter to embed a link to the site or page and keep tweeting about it.
If that tweet gets a lot of traffic behind it, you end up with extensive reach and exposure which will eventually trickle down to your own site. A good booster that can make life easier for you in that regards is our Twitter Retweets Service. This service will make it much more likely that someone will see the tweet, and be curious enough to click on it.
Expose your tweets to more traffic
The main task here is for you to hit the tweet with a lot of traffic. The more people it is exposed to, the greater the chances of their clicking on your backlink and then ending up on your page. This means your tweets should be relevant and value-adding, or pushed by a reliable retweets service that won’t get your account shut down. Every single tweet should be:
- Interesting, engaging, and enriching
- Tagged with relevant and trending keywords
- Embedded with media files like images, GIFs, and videos – they really work:
— Fortune Indonesia (@fortuneID) July 24, 2017
- Highlighted by using Twitter cards for greater visibility
- Sent out at the right time and on a regular schedule
These points will help you grow your chances of getting organic retweets, and expand your reach.
Support the effort by linking to the perfect page
Now that we have seen what your tweets should encompass, let’s have a look at the actual page that links back to you. If you’re like any normal website owner, with a decent amount of content, there will probably be more than just one page that links back to you. This means you will need to choose the ones that are more relevant to you. Choose those which meet the following points:
- Clarity: Use links to pages that clearly show the content that leads back to you.
- Best traffic source: Even amongst the best of the pages, choose the ones that actually drive the most traffic back to your site. You can use your site’s analytics to find such pages.
- Quality traffic source: Keep an eye on the traffic that heads your way to see if they stay long or bounce right back. If not, you will need to make an adjustment to your landing page to keep them there.
If you find more than one page, focus on creating tweets for them one page at a time.
With this done, you still need to:
- Keep building: Always keep improving your pages so more people link to you. Nothing can ever drive more traffic towards your site than actually offering quality content. Everyone would love to get a tweet from a great website that looked something like:
— taylz.com (@realtimereads) September 2, 2015
- Confide in your benefactor: To encourage your friendly linkers, be sure to let them know how successful your tweets are by showing them all of the retweets you got. The fact that you purchased them… Will remain between us.
You should also remember that this isn’t a one-time deal. You can continue to grow your traffic over and over using this tactic.
How do you maintain the traffic?
Your work doesn’t stop with just one surge of traffic, either. For as long as your website is online, you will need to maintain a constant flow of links that lead to your benefactors’ pages and then onwards to your site. Your tweets will need to keep working. Here are some tips that will help you in that regard:
- Stay on topic: Every single tweet you send out should stay on topic. You should be consistent about the subject matter. Keep switching topics and you will either be seen as an account that serves no purpose but to propagate tweets or, worse, as a spammer.
- Stick to a schedule: Be regular as clockwork. Your followers will want to know that they can rely on your to be there, passing on relevant tweets, and not leave them “hanging” for indefinite amounts of time.
- Use schedulers: In case you find yourself short of time, you can fill the gap in by using a Twitter scheduler. Never forget that Twitter SEO only works if your tweets keep flowing. You need to sustain that traffic no matter what.
Scheduling tweets for the next 7 days while I'm away in #Switzerland -always forget to do this, ironic as I do it for my clients every week😂
— Jessica Buck (@jessica16_x) July 20, 2017
- Reach out: Twitter is social media, so focus on engagement. Stay in contact with your followers using DMs, mentions, replies, retweets, and likes.
- Marketing works: Combine your effort with a great marketing strategy. If you think of it, everything you have done so far – including selling your ideas to your followers, encouraging them to follow you back, and convincing them to retweet your tweets – is like marketing any product in the real world. You are pushing a product to your clients in hopes they will want and make use of it. That’s marketing.
Like we have said earlier, this was never going to be an easy job. Follow this advice consistently and you will grow your account.
You can launch your Twitter SEO campaign now
Together, we have seen how your Twitter SEO campaign can be built and implemented. Points to ponder include:
- Twitter SEO works: Know Twitter SEO is an effective tool and that you should use it.
- Traffic matters: The whole concept is based on creating enough traffic for your page that will lead on to more traffic to your site.
- The right choice: Not every page that has your link on it deserves your Twitter SEO efforts. Look for quality sites that will attract the right kind of people that would be ideal for your content.
- Keep the momentum: Once you start your Twitter SEO campaign, you need to keep going at it. There are no limits, just keep forging ahead for as long as your website is offline.
- Buy retweets: Don’t forget to get all the help you need. Buy retweets from respected businesses for a boost in your campaign and follow up on the purchase.
With what you have learned here, you are now ready to roll out a great Twitter SEO campaign. Start today and see your website’s ranking climb up the SERPs. Have patience, persistence, and more importantly, enjoy the ride to the top.