With everything that’s going on in the world right now, from political disasters to natural disasters, we need a news curation tool more than ever. Twitter is here to help its users with the new Twitter Popular Articles feature. Many are comparing it to the very successful app Nuzzel.
If you are a news junkie, or journalist, a news curation tool can help you get the latest information faster than anyone else. This can give you a competitive advantage for getting retweets, as well as some satisfaction from knowing what’s going on before anyone… Like the guys in your fantasy football pool.
Twitter Popular Articles feature
There are many people who use Twitter just to look around and find the latest news. They watch the trending topics and Moments section, and follow Twitter influencers who are known for breaking news.
Many Twitter users have come to find that they cannot possibly follow every person out there who could break news, and that not every single story of interest to them winds up in the trends or Moments section. The Twitter Popular Articles feature is going to fill in that gap. Here’s how it works:
- The tool will aggregate the most shared stories by people in your network.
- You can find it in the search menu beside trending topics and the Moments feature in the iOS or Android app.
- Find the Twitter Popular Articles feature by scrolling down past everything until you find it near the bottom.
- Popular Articles will give you a list with the number of your followers that have shared the link.
- If you tap the “show more” option you go to another screen that is decided by Twitter’s larger audience, not just your followers.
When comparing the Twitter Popular Articles featured to Nuzzel, you’ll find that there isn’t quite as much personalization. It is quite possible that Twitter will tweak this in the future, but basically what you are getting right now is Nuzzel-lite.
The point of news duration tools like Twitter Popular Articles
The reason that someone would want to use a news curation tool is because they want to know what’s going on in their industry first. Maybe they want to be the person who breaks a news story amongst their network for more engagement. Perhaps they need to have some sort of competitive edge. Tools like this are all about speed, ask Nuzzel:
"Nuzzel's breaking news alerts consistently impressed us with their speed and relevance" https://t.co/bsq3EmFQpp
— Nuzzel (@nuzzel) May 24, 2017
Instead of buying out Nuzzel, Twitter has borrowed some of its main ideas and incorporated them right into its own app. For the casual news lover, this feature from Twitter will be enough.
For those who absolutely must know exactly what is going on in their industry the moment it is happening, they will find that the Twitter Popular Articles feature is not a true replacement. A nice tool to have around, but still not quite measuring up to Nuzzel’s current functionality.
The app is rolling out on Android and iOS devices, watch for it coming to your app today, or very soon.