Twitter is an absolutely enormous marketing tool. Current estimates put it at around 319 million active users on a monthly basis. If you want to learn proper Twitter management tactics you are going to need some help. Unless you think you can handle 319 million accounts all on your own…
After five years in the Twitter management business, I have personally tried each of the 10 Twitter management tools below. Many have come and gone over the years, be sure that you’re using one one that’s still working by reading below.
Twitter management tools for marketing
ManageFlitter‘s primary purpose is auto-scheduling your tweets for the optimal time. The tool will analyze your Twitter audience and automatically schedule your tweets to go out when the greatest number of them are online. They refer to this as “PowerPost.”
Other useful features include:
- Advanced analytics
- Analysis of inactive Twitter accounts to unfollow
- Managing multiple accounts
- Finding relevant Twitter accounts to follow
- Tracking of who has unfollowed you
It is recommended that you use this management tool when you are someone who has multiple twitter accounts to manage once. If, however, you want to manage more than just twitter through it you are out of luck. There are other tools which will allow you to do this, which we will cover next.
Their #socialROI chat on Twitter is a great weekly opportunity to learn about social media:
— ManageFlitter (@ManageFlitter) March 21, 2017
HootSuite may just be the most well-known, and widely used, of all the Twitter management tools. It offers everything that ManageFlitter offers above, while also allowing management of your:
You can think of HootSuite as more than just a Twitter management tool. It is a social media management tool. With six different social media platforms all being hosted through its single dashboard, it can be the only tool that you need to log into to manage your entire social media campaign.
To look at how it’ll help you manage your Twitter, consider these features:
- Organization of topics by keyword in dedicated ‘streams’
- Link click tracking
- Follower number analytics
- The ability to assign tasks to team members
- Multiple campaign management
- Monitoring of engagement levels
HootSuite is clearly one of the best tools for managing not only twitter, but entire social media campaigns. For those who only want to manage Twitter it may be a bit more than you need.
Check out #HootChat every Thursday:
— Hootsuite (@hootsuite) March 30, 2017
Audiense, the tool with the difficult to type name (spellcheck hates it!), has made itself an entry level management tool for the casual Twitter user. Its status as a certified Twitter product helps it stay relevant, you can be sure that it will not be shut down anytime soon.
Useful features that users of Audiense enjoy include:
- Automated direct messages. To be fair, this should be used smartly.
- 100% analysis of your entire Twitter audience. Not just a small sample.
- A focus on building better connections, with depth to them.
- Tweet timing optimization to increase click through rates.
- Bulk following and unfollowing of like minded users.
The point of this tool is to allow you to focus on your Twitter audience. It is designed to help you find your audience, find the best time to communicate with them, and develop deep relationships with them.
— Audiense (@AudienseCo) March 13, 2017
Twilert is a very different type of tool. You can think of it as Google Alerts, but for Twitter. The most common uses for it are:
- Tracking keywords based on topics.
- Tracking mentions of your name, or your brand’s name.
You simply enter whatever keywords you want to track, and you are sent an email when those words are used on Twitter. You can then dive right into the communication. This makes it a perfect tool for reputation management, as well as tracking trending topics.
In Dec '16 Twitter released the ability to live stream videos in-app. Has this changed how you use Twitter video? Let us know:
— Twilert (@Twilert) March 6, 2017
TweetChat helps you better organize your Twitter chats. We all know that Twitter chats are great places to meet new users who can follow you. Unfortunately, spammers also figured out that it’s a place where they can go and steal traffic from. It’s one touch functionality allows you to block users spamming the Twitter chat.
Other useful features include:
- Dashboards designed for both desktop and mobile applications.
- Stream buffering which limits the amount of hashtags that come through in a given amount of time.
- Organization of the most popular tweets from chats that you choose.
- The ability to collect all of your favorite tweets onto one page that you can publish and share.
There are two main reasons to participate in Twitter chats: Either to have a regular conversation that you engage in, or to participate in trending hashtags. Out of all the Twitter management tools we look at, this may just be the best one for this as they designed it exactly for this.
— #TweetChat (@TweetChat) March 6, 2017
Commun.it is a pretty standard scheduling tool, but has has a few other features which set it apart. The features which have seen it grow to over 1 million users include:
- Being able to prioritize and identify Twitter influencers.
- Categorizing your Twitter followers into three different categories: Influencers, Supporters, and Engaged Members.
- The ability to publicly thank your three most engaged users on weekly basis. This is a scheduled task it can take care of for you.
- Team task management.
The basic plan is a bit limited, and you will need to pay to get more features for more accounts. Plans start at $19.99 per month. With the ability to also manage Facebook, Instagram, and Pinterest it might be the only social media management tool that you need.
— Commun.it (@commun_it) March 29, 2017
Buffer is one of the oldest Twitter management tools. Their first design helped you share important articles found while surfing. It would be an icon on your browser that you could push and save webpages to share with your audience later.
Buffer has grown quite a bit since then. The old features remain, but now you can also:
- Use their algorithm to schedule your tweets for the best time.
- Upload video directly to Buffer that you can share.
- Pablo is a new tool which lets you share images that you edit.
- Apps for Android and iOS.
- Integration with Facebook, LinkedIn, Google+, YouTube, Instagram, and Pinterest.
For social media specialists managing many accounts, Buffer has been one of the top choices for a number of years. You will be able to manage multiple accounts with precision, great analytics, and incredible synergy.
The first 5 minutes after posting to social media are crucial! How to maximize that time & increase reach ⏰🚀 The Social Social Ep. #3 pic.twitter.com/JWPv4CcG5w
— Buffer (@buffer) March 31, 2017
Formerly known as TweetReach, Union Metrics still lives up to its former name. It focuses on helping you understand how far your tweets reach out, and how you can improve their reach. While that is the focus, they still have a number of other very useful features for Twitter managers:
- Real-time monitoring so that you know what’s going on right now, not days ago. Given the fast-moving nature of Twitter, this is essential if you truly want to capitalize on data.
- Integration with Facebook and Instagram. It’s not as comprehensive a tool as Buffer, but it does offer some more flexibility.
- The ability to measure the potential reach for hashtags you want to focus on.
- Find the best Twitter influencers in any given conversation. This will help you focus on the right people to spread your message at the right time.
- The opportunity to learn from your competitors. Avoid their mistake, and take advantage of their weaknesses.
- While it also offers Facebook and Instagram analytics, it is unique in that it also includes Tumblr.
TweetReach has grown quite a bit since it was obtained by Union Metrics. The integration of Tumblr and the other two social media tools has greatly grown its usefulness.
— Union Metrics (@UnionMetrics) February 9, 2017
Klout is perhaps the most famous social media analytics tool. This came about around the time when they ranked Justin Bieber as more influential than Pres. Barack Obama. They tweaked their algorithm slightly to put things right.
Besides letting people know how influential they are amongst their audience, Klout will also:
- Suggest the most shareable content in your industry. If you want to get more retweets, this is an easy way to earn them. Use this alongside our Twitter Retweets Service to truly push them to viral levels.
- The ability to see how the content you are sharing actually impacts your retweets and likes. These changes will be reflected in your Klout Score.
To be fair, Klout isn’t exactly the most powerful of all the Twitter tools, despite its fame. It is a useful way to track your influence online, but it’s not going to help you do much more than that.
— Klout (@klout) May 11, 2016
Triberr is a community of bloggers who come together in ‘tribes’ to help share their content. If you are a serious blogger in your industry you would be wise to join the right tribe and start sharing content.
You can think of it as an incredible networking opportunity. Here are the things you need to think about on Triberr though:
- You have to be invited to join a tribe, it’s not an automatic thing.
- While it is free to use, some of the most useful features will cost you $10 per month.
- If your particular blog niche doesn’t exist, you will have to put in the work to build your tribe yourself.
- For those who are having a problem gaining traction, you can promote your content for $5.
This tool may not integrate as seamlessly with Twitter as others, but it is still a great way to make connections that can result in Twitter followers and shares.
— Triberr (@Triberr) March 16, 2017
The most powerful Twitter management tools
If you want to get serious about Twitter, and stop using it just like any other amateur, you need to choose the best Twitter management tools to reach your goals. You can try to use an all-encompassing tool like HootSuite or Buffer, or you can focus on more specialty tools like Klout and Triberr.
No matter which Twitter tool that you use, understand it is still a tool. It will not be a solution for your poor Twitter engagement tactics if you are not putting in the effort. Use these tools wisely, keep working on your Twitter content, and your account will grow.