The World Cup is always a huge event on Twitter, and the World Cup 2018 promises to be no different. With this in mind, Twitter has teamed up with FOX Sports, the exclusive English-language home of the 2018 World Cup, to bring exclusive content from Russia to Twitter users in the USA.
World Cup 2018: Twitter and FOX Sports collaboration
The deal will see FOX Sports producing a live-hosted event that will be streamed exclusively on Twitter from Moscow’s Red Square. The excited host will be Rachel Bonnetta:
— Rachel Bonnetta (@rachelbonnetta) January 9, 2018
They will do a total of 27 shows, one for each match day. They already have a number of very exciting guests lined up. Here are a few:
Rise and shine! ⚽️🌞⚽️🌞⚽️🌞 pic.twitter.com/WYByvocAcb
— Landon Donovan (@landondonovan) December 1, 2017
— Kate Abdo (@kate_abdo) July 3, 2017
Clarity in the US Soccer Presidential candidate situation due soon.
— Rob Stone (@RobStoneONFOX) December 20, 2017
— FERNANDO FIORE (@FernandoFiore) January 4, 2018
Follow each of the accounts above and you will be sure to get the best possible news from World Cup 2018 through Twitter.
What sort of coverage to expect on Twitter for World Cup 2018
The Twitter and Fox Sports World Cup 2018 coverage will include:
- Match previews
- Recaps and highlights
- Twitter reactions from other users
- Live segments filmed by the FOX team in Moscow
You do not have to be logged in to view the coverage, anyone in the United States can watch it by simply going on Twitter. It will be available on mobile devices, tablets, and desktop computers. Don’t forget to follow the most important account in all of this:
It is now 2018 on the East Coast. You know what that means.
IT'S OFFICIALLY A WORLD CUP YEAR! 🎉 pic.twitter.com/nkqCq73gFn
— FOX Soccer (@FOXSoccer) January 1, 2018
Other features of the Twitter and FOX Sports World Cup collaboration
If you follow the FOX Soccer and FOX Sports Twitter accounts you will enjoy:
- Nearly real time video highlights for every game
- Every goal scored
- Player and coach interviews
- Clips from press conferences
- Question and answer sessions with talent
The live shows and video clips will include advertising packages for sponsors on Twitter. This is just one of the many ways that marketers can capitalize on the trending hashtags and topics which are sure to emerge during this year’s World Cup. Start preparing content now, and get ready to use our Twitter Retweets Service to make this content popular right in the moment. Accounts quickly go viral during the World Cup.
Official comments on the Twitter and FOX Sports collaboration
Here is what Anthony Noto, Twitter’s COO, had to say:
“We are thrilled to collaborate with FOX Sports to bring an exclusive daily live show, expert analysis and video highlights from the 2018 FIFA World Cup to Twitter alongside the best curated real time conversation. Passionate soccer fans in the U.S. will need to look no further than FOX and Twitter to find everything that’s happening at the World Cup.”
Alexis Gians, SVP of Cross-Platform Solutions at FOX Sports had this to say:
“Our exciting collaboration with Twitter marks a major opportunity to leverage the world’s greatest sports moment and our talent beyond the TV screen. Alongside our FOX Sports-owned properties, Twitter will help amplify this summer’s incredible live events programming – 64 matches total at the World Cup. We’ll immerse fans in the ‘beautiful game’ even further through expert analysis and fun, creative content from Moscow.”
It is very likely that the World Cup in Russia this year’s going to need an extra push in America:
The USA got eliminated from World Cup qualification I'm actually tearing up rn pic.twitter.com/Zw2HpeT2im
— Prince Harry (@Big_RedRyan) October 11, 2017
With no team USA in the World Cup this year is very likely that FOX Sports is going to struggle for viewership. With this move for more influencer marketing on Twitter, they may just find an audience on the world’s favorite fast-moving social media platform!