The Do’s and Don’ts Of Twitter Scheduler Tools: Schedule in your Success!

Twitter is a multifunctional social media platform that you can use to achieve various goals – both as an individual or as a business entity. The trick to becoming a successful tweeter is, among other things, being consistent and persistent. This consistency can be helped with Twitter scheduler tools.

Numbers matter. Whether it is how many people follow you, or how many tweets you send out, social media users will notice them. This means you will need all the help you can get if you are aiming to raise those numbers. That is where a Twitter scheduler comes in handy.

Before we go any further, you need to remember that these kinds of tools, which help you send out automatic messages, should always be used with care. While a Twitter scheduler can be an indispensable ally in your social media campaign, it could also be the cause of your downfall. Use it wisely and with care – we can’t stress that enough.

What is a Twitter scheduler tool?

Although Twitter scheduler tools can help you with many tasks, their main function is to send your tweets out at preset times. Whether you want a tweet sent out later today, or six months from now, the scheduler will wait for the right time before tweeting.

Scheduler tools will help you get your tweets across to your audience rather effectively. But, that is only if you use them well and don’t let their effectiveness go to your head. Never forget that they should be used to help you with your tweeting and not take over the task in its entirety. Practice restraint and only use them for practical purposes.

What are the best Twitter Scheduler tools?

While there are a myriad of selections to choose from, when it comes to Twitter scheduler tools, the best and most popular ones are:

  • Buffer
  • Hootsuite
  • Social Oomph
  • TweetDeck
  • Sprout Social

These tools have both free and premium versions that offer you many helpful features. Test them all out to see which one precisely meets your requirements, because they all have something unique to offer you.

Why use a Twitter scheduler?

Typically, you would use a scheduler when you have a series of tweets that you need to be sent out at particular times. For example, say you had plans to inaugurate a new venue and wanted a global announcement to be made on, or immediately following, the event; you would use such a tool. There are other reasons to use Twitter scheduling tools:

More visibility

More tweets out there mean you are seen more. The more you are seen as an authority on a topic, the better the chances of your becoming an influencer. Scheduling tweets to go out at regular intervals increases the visibility of your profile.

Avoid the “spammer” label

If you send out the same tweet 20 times in a matter of minutes, you will be seen as a spamming account. This could lead to being suspended. You can stagger your tweets and send them out over an extended period of time. Remember, spamming is highly frowned upon.

Reach your audience at the right time

One trick businesses use to increase the impact of their tweets is to send them out at the perfect time. They study their target demographics and send their tweets out when they feel they are at their most receptive – like during their lunch breaks or while they are commuting to and from work. A Twitter scheduler can be configured to send out tweets at these precise times.

What to do with a Twitter scheduler

Let’s have a look at what you need to do to make sure your Twitter scheduler performs as it should in your Twitter campaign:

Schedule if you are going to be away for a while

Your followers will expect regular tweets from you. Twitter is a platform where people come to find updates on the topics they are following. If you won’t be tweeting for a while, don’t simply disappear and leave your followers hanging. Use a scheduler to send out minimal updates while you are away.

Plan your tweeting campaign

Planning a Twitter campaign requires foresight. You will need to look at least a couple of weeks ahead. To have a precise picture of what your strategy looks like, fill in future days with tweets. This way, you can properly manage your way ahead.

Remember to personalize your scheduled tweets

Although you are using an automation application, it doesn’t mean that your Twitter scheduler messages should be cold and impersonal. On the contrary, you need to make them as personal as possible. Make sure all your profile information is updated. If done well, your audiences shouldn’t be able to tell when your tweets are coming from you or the scheduler.

Keep up the quality of your content

Just because you are sending your message using a scheduler doesn’t mean you can let your quality standards slip. Every tweet that you send out, personally or otherwise, should have the quality of information that your followers and audiences deserve. Even the most trivial of your tweets, should be of the best quality.

What not to do with a Twitter scheduler

Below are some no-nos of using a Twitter scheduler. You would do well to avoid them:


Spamming is the easiest and quickest way you can get your account unfollowed. Don’t take any chances here. Be careful with the time gaps between each tweet and the number of times you send out each one of them. Do not badger your audiences or bore them with the same message, over and over again. Even big companies can get it wrong and be seen as spam.


Whatever your beliefs may be, you are entitled to your own opinions – just like everyone else is to theirs. You should never try to press your own beliefs onto others. If you come across a tweet that you don’t appear to like or agree with, simply state the fact (if you must) and move on. Harassing other tweeters is not only considered to be in poor taste, it could get you kicked off of the platform or worse.

Send conversation tweets

Conversations are two-way streets. No matter how good at predictions you may be, you can never guess what a person is going to do or say next. Sending out automatic replies to others’ tweets will never work. Apart from immensely annoying your messages’ recipients, it could lead to a mass walkout by your closest followers.

Direct message using Twitter scheduler

Direct messaging is used for personal one-on-one conversations. Sending an automated message in DM is nothing less than an insult. Custom-written messages can never replace the human factor that exists in starting, and carrying, personal conversations. You are not only wasting time and effort, but also pushing your audiences away.

Don’t schedule too far into the future

Time changes things and your predictions about what will happen in the future risk a larger chance of being wrong as the time gap increases. Don’t write tweets about what will happen in the future and then schedule them to be released – no matter how sure you may be.

In June of 2012, RadioHead were scheduled to hold a concert at Downsview Park in Toronto. But before the show could start, the stage collapsed and it was reported that one person died while a number of people were injured.The show was cancelled.

Now, about half an hour after the scheduled start of the concert, Live Nation Ontario (@LiveNationON), an online ticket retailer, sent out a tweet asking fans to send them pictures from the concert so they could “build an album.” That tweet has since been deleted, but the screenshots from that day (including replies from followers), will remain forever.

Keep track of your tweets to assure relevance/currency

Like the previous tip, the worst mistake you can make is to be out of sync with the times and events. The chances of that happening increase as you plan to send out future tweets on current topics. You could end up with a red face if you forget to keep updating yourself (and your tweets) on the topics.

Don’t have one tweet for all occasions

Seriously, how lazy do you have to be to automatically send out the same tweet over and over again to reply to, or DM, your followers? You already have cut the amount of effort required in half by using a Twitter scheduler, you can’t forgo the remaining half of the job. Someone needs to check to see that the right messages go out. That’s your job, don’t mess it up.

Make sure you have the right handles

Another serious mistake you can make with a Twitter scheduler is to send out automated tweets to the wrong handle. While the recipients might tolerate your blunder for some time, they might not be so understanding if you don’t stop your “mis-tweeting” as soon as they alert you of your mistake. You could actually end being labeled an annoying spammer.

Let’s have a look at what happened back in 2013 between Bank of America (@BofA_Help) and Occupy L.A.(@OccupyLA), one of the many Occupy movements. Apparently, the bank’s chat bot had gotten hold of the movement’s through a @mention of their account. The conversation which ensued was …bad.

You’d have thought that someone would have noticed the reply and handled this directly, rather than with a tool… But it went on.

… which was replied with…

The bank continued…

Occupy L.A. kept having fun with the bot…


This is exactly what can go wrong when you don’t pay more attention to your account and rely on scheduler tools and bots. 

Properly use Twitter scheduler tools

Used properly, your Twitter scheduler can really help you achieve great goals for you and your business’ marketing plans. But this is as long as you:

  • Don’t use a scheduler to send out live tweets
  • Never schedule auto-replies for whenever your hashtag is used or someone mentions you
  • Avoid sending direct messages using a Twitter scheduler
  • Send only some of, and not all, of your tweets using a Twitter scheduler

Abide by these rules and you will soon see your online influence go up. You will also see that, as more people trust you, your number of followers will increase. You growth will largely be influenced by your actual hands being on a device. Use your tool as just that: Tools. Do not rely upon them 100%!