2017 was an eventful year, and people again took to Twitter to talk about the various events that occurred. Let’s take a look back at the most popular tweets 2017 had for us!
Most popular tweets 2017
This is a list of the most popular tweets compiled by social media analytics company Talkwalker based on the number of engagements each received. The tweets are arranged in descending order of popularity.
1. Barack Obama
Following a string of violent white supremacist rallies in Charlottesville, Virginia, Barack Obama appealed for peace and understanding among Americans with a quote from Nelson Mandela. Rest in peace, Madiba.
"No one is born hating another person because of the color of his skin or his background or his religion…" pic.twitter.com/InZ58zkoAm
— Barack Obama (@BarackObama) August 13, 2017
The response to the former president’s call was a testament to his influence on Twitter.
2. Wendy’s Twitter bet
Student Carter Wilkerson made a bet with fast food chain Wendy’s for a year’s supply of its chicken nuggets in exchange for retweets. Carter, yo, next time there’s an easier way to get retweets by buying them from us.
HELP ME PLEASE. A MAN NEEDS HIS NUGGS pic.twitter.com/4SrfHmEMo3
— Carter Wilkerson (@carterjwm) April 6, 2017
Wendy’s amusing response to the challenge further cemented its reputation as one of the funniest brands on Twitter.
3. Ariana Grande
Singer Ariana Grande’s message following the terrorist attack during her concert in Manchester received a lot of love from fans and non-fans.
from the bottom of my heart, i am so so sorry. i don't have words.
— Ariana Grande (@ArianaGrande) May 23, 2017
You need to be there for your followers when tragedy strikes. Any message at all could help them through the day.
4. Linkin Park
Rock band Linkin Park’s tweet following the death of lead singer Chester Bennington received an outpouring of support and sympathy.
Sometimes, a photo is worth much, much more than 1,000 words.
5. LeBron James
Basketball star LeBron James’ response to Donald Trump’s controversial remarks against fellow player Stephen Curry attracted more than 1.5 million likes.
U bum @StephenCurry30 already said he ain't going! So therefore ain't no invite. Going to White House was a great honor until you showed up!
— LeBron James (@KingJames) September 23, 2017
“U bum” may stand as one of Lebron’s greatest contributions. And that’s saying a lot about the King who is the GOAT.
6. Blake Lively
Actress Blake Lively’s joke tweet for husband Ryan Reynold’s birthday was well received by her fans on Twitter. If you can’t tell, that’s not her husband’s face being pictured in the middle, that’s Ryan Gosling:
This was a joke because Ryan cropped her face out during her birthday as well.
7. Michelle Obama
Twitter users joined former First Lady Michelle Obama in celebrating her and Barack Obama’s 25th wedding anniversary.
— Michelle Obama (@MichelleObama) October 3, 2017
There was quite a bit of negativity above, but happiness and love definitely have a place on Twitter.
8. J. K. Rowling
Author J. K. Rowling’s tweet in celebration of the 20th anniversary of her Harry Potter series received a lot of attention from fans.
20 years ago today a world that I had lived in alone was suddenly open to others. It's been wonderful. Thank you.#HarryPotter20
— J.K. Rowling (@jk_rowling) June 26, 2017
She was also wise to start a hashtag. That helped her start trending and gain even more momentum for the anniversary.
9. Malala Yousafzai
Young activist Malala Yousafzai’s tweet about her first day at the University of Oxford was liked by more than a million people.
5 years ago, I was shot in an attempt to stop me from speaking out for girls' education. Today, I attend my first lectures at Oxford. pic.twitter.com/sXGnpU1KWQ
— Malala (@Malala) October 9, 2017
10. Bernie Sanders
Senator Bernie Sanders’ tweet in support of the Women’s March received universal support thanks to its message of inclusivity.
President Trump, you made a big mistake. By trying to divide us up by race, religion, gender and nationality you actually brought us closer. pic.twitter.com/U7deCCTFx9
— Bernie Sanders (@SenSanders) January 21, 2017
Most popular tweets 2017: What to learn
The immense popularity of these tweets is a clear sign that Twitter is still an important social media platform. The site has also expanded its reach to more people with the release of its Twitter Lite mobile app. This should give you more reasons to ramp up your Twitter marketing efforts as more people are able to use it.
Take advantage of the latest developments on the platform to bring better content to your followers. With the new 280-character limit, for instance, you have a lot more space to engage your audience. And If that doesn’t fit, Twitter video is taking off as well:
— General Electric (@generalelectric) January 2, 2018
Build the popularity of your tweets by knowing how to effectively attract more impressions. Keep exploring other Twitter marketing strategies and you might just come up with one of the most popular tweets this year.