Most Popular Tweets 2017: What They Tell About Twitter Marketing

2017 was an eventful year, and people again took to Twitter to talk about the various events that occurred. Let’s take a look back at the most popular tweets 2017 had for us! 

Most popular tweets 2017

This is a list of the most popular tweets compiled by social media analytics company Talkwalker based on the number of engagements each received. The tweets are arranged in descending order of popularity.

1. Barack Obama

Following a string of violent white supremacist rallies in Charlottesville, Virginia, Barack Obama appealed for peace and understanding among Americans with a quote from Nelson Mandela. Rest in peace, Madiba.

The response to the former president’s call was a testament to his influence on Twitter.

2. Wendy’s Twitter bet

Student Carter Wilkerson made a bet with fast food chain Wendy’s for a year’s supply of its chicken nuggets in exchange for retweets. Carter, yo, next time there’s an easier way to get retweets by buying them from us.

Wendy’s amusing response to the challenge further cemented its reputation as one of the funniest brands on Twitter.

3. Ariana Grande

Singer Ariana Grande’s message following the terrorist attack during her concert in Manchester received a lot of love from fans and non-fans.

You need to be there for your followers when tragedy strikes. Any message at all could help them through the day.

4. Linkin Park

Rock band Linkin Park’s tweet following the death of lead singer Chester Bennington received an outpouring of support and sympathy.

Sometimes, a photo is worth much, much more than 1,000 words.

5. LeBron James

Basketball star LeBron James’ response to Donald Trump’s controversial remarks against fellow player Stephen Curry attracted more than 1.5 million likes.

“U bum” may stand as one of Lebron’s greatest contributions. And that’s saying a lot about the King who is the GOAT.

6. Blake Lively

Actress Blake Lively’s joke tweet for husband Ryan Reynold’s birthday was well received by her fans on Twitter. If you can’t tell, that’s not her husband’s face being pictured in the middle, that’s Ryan Gosling:

This was a joke because Ryan cropped her face out during her birthday as well.

7. Michelle Obama

Twitter users joined former First Lady Michelle Obama in celebrating her and Barack Obama’s 25th wedding anniversary.

There was quite a bit of negativity above, but happiness and love definitely have a place on Twitter.

8. J. K. Rowling

Author J. K. Rowling’s tweet in celebration of the 20th anniversary of her Harry Potter series received a lot of attention from fans.

She was also wise to start a hashtag. That helped her start trending and gain even more momentum for the anniversary.

9. Malala Yousafzai

Young activist Malala Yousafzai’s tweet about her first day at the University of Oxford was liked by more than a million people.

10. Bernie Sanders

Senator Bernie Sanders’ tweet in support of the Women’s March received universal support thanks to its message of inclusivity.

Most popular tweets 2017: What to learn

The immense popularity of these tweets is a clear sign that Twitter is still an important social media platform. The site has also expanded its reach to more people with the release of its Twitter Lite mobile app. This should give you more reasons to ramp up your Twitter marketing efforts as more people are able to use it.

Take advantage of the latest developments on the platform to bring better content to your followers. With the new 280-character limit, for instance, you have a lot more space to engage your audience. And If that doesn’t fit, Twitter video is taking off as well:

Build the popularity of your tweets by knowing how to effectively attract more impressions. Keep exploring other Twitter marketing strategies and you might just come up with one of the most popular tweets this year.