One of the English language’s most respected institutions has decided to take on embattled President Donald Trump. Merriam-Webster, the makers of one of the most commonly used dictionaries, have taken it upon themselves to act as Trump’s spell-checkers. The ploy seems to be working in their favor as they have managed to double their Twitter followers to 466,000 since the President took office in January.
Trump trolling – in perfect English
The main reason for what appears to be the perfect execution of a trolling campaign are the tweets @Merriam-Webster is sending out every time Trump slips up on Twitter. It’s like every time he makes a mistake on Twitter, he gets a whack across the hand with a dictionary.
The best example came just last week when Trump announced that he had come up with the phrase “prime the pump” during an interview with The Economist.
“… I came up with it a couple of days ago and I thought it was good. It’s what you have to do,” he proudly said.
Merriam-Webster were having none of that nonsense and quickly tweeted:
The phrase 'priming the pump' dates to the early 19th century.
— Merriam-Webster (@MerriamWebster) May 11, 2017
That tweet alone has been retweeted almost 9 thousand times and liked over 21 thousand times.
The trolling isn’t just aimed at Trump alone. When Kellyanne Conway, his senior advisor, went on air to state that Press Secretary Sean Spicer had presented “alternative facts” regarding the Inauguration Day crowds, @Merriam-Webster pounced back with:
*whispers into the void* In contemporary use, fact is understood to refer to something with actual existence. https://t.co/gCKRZZm23c
— Merriam-Webster (@MerriamWebster) January 24, 2017
This particular rejoinder was a popular hit that went on to be retweeted over 26 thousand times and liked almost 42 thousand times.
The woman behind the success
The account has been wildly successful in getting engagements every time they correct Trump. Getting engagements requires skill, but you don’t have to be another Lauren Naturale, the genius behind Merriam-Webster’s tweets. You can get a good helping hand by purchasing Auto Engagements from us. This service will help you get more engagements by re-tweeting and liking your tweets for certain number of times per day.
The end result that came out of Merriam-Webster’s campaign is “unpresidented” (sic), as Trump said following a US-China scrap over a lost drone. Of course, Merriam-Webster tells us, the word doesn’t actually exist:
— Merriam-Webster (@MerriamWebster) December 17, 2016
Merriam-Webster’s smart Twitter campaign
By adopting a Twitter campaign that piggybacked on the mistakes of an inarticulate president, Merriam-Webster has managed to create an impressive engagement effort. They were able to:
- Double their original number of followers
- Create a fanbase that found a sense of community in their common feelings about Trump
- Widely expose their product – the dictionary – to a new generation that is all but clueless about what a lexicon actually is
Now, you too can emulate this strategy, and push your tweets into the Twittersphere. The key to your success will be latching on to a trending topic. If you’re at all interested in comedy, there is a certain president who is absolutely serving up gold.