Creating a Twitter account takes moments. But to truly make a Twitter account that is successful takes a little bit more time, planning, and effort. Anyone can sign up for an account, those who are truly successful invest the extra time.
I’m going to look at the basics, and then we will build your Twitter account up to one which is truly successful at getting massive numbers of followers, and frequent retweets.
Make a Twitter account: The basics
Before you start making a Twitter account that is successful, you first literally have to make a Twitter account. This is a ground-up build, you have a long way to go before you have the most retweeted message of all time:
HELP ME PLEASE. A MAN NEEDS HIS NUGGS pic.twitter.com/4SrfHmEMo3
— Carter Wilkerson (@carterjwm) April 6, 2017
You’re going to have to start with the basics:
- Go to Twitter’s homepage and click on the “Sign Up” button in the top right corner.
- Enter a name, it doesn’t have to be your legal name, your email, and a password.
- Next is a screen to enter your phone number. This will be for two-factor authentication purposes, you can skip it if you wish.
- Now you get to choose your @username. Keep it short and memorable. Click on the ‘Next’ button.
- The next screen is pretty pointless, it just has a button that says ‘Let’s go!’ Click the button to choose your interests. Twitter is later going to help you find accounts to follow based on these interests.
- This brings up the option of importing your email addresses from different services. This can allow you to make a lot of connections instantly.
- Twitter is going to suggest a bunch of accounts that you cannot follow right off the bat. These are going to be some of the most popular accounts on Twitter based on the interests you have chosen. Once you choose them they will give you the option of whether or not you want notifications on. To start, I would suggest turning them on. This way you’ll be able to instantly respond to anyone who contacts you.
Those are the very basics. The steps which come next are really going to build your account into something that will get lots of followers and retweets.
Adjust your settings as you make a Twitter account
Now that you have the basics of your account set up you can start making it look appealing. Go to the home page and click on the top where it says “Edit profile” and fill out these sections:
- Bio: You need to use your bio to quickly tell people about yourself. Entice them to follow you by telling them what your interests are so that they know what you will be tweeting about. If you have a website, you can link to it so that they have even more information. Here is a good example from Jane Friedman, you know exactly what she is all about from her bio.
- Geotags: Twitter gives you the option of tagging where your tweets come from. If you choose to enable this be aware of the fact that people may be able to figure out where you are. This can raise privacy concerns. The flip side of this is if you are looking to attract local followers you will want to turn it on.
- Tweet protection: If you turn this on people have to follow you in order to see your tweets. Since you want to get followers and retweets, you will want to turn off tweet protection.
- Birthday: You have the option to add your birthday to your Twitter profile. There isn’t much for point to it, and hackers like to steal that information to commit identity theft. If you choose to add your birthday I recommend that you restrict who can see it as much as possible.
Getting these settings right will help you attract more followers. A bio which doesn’t talk about who you are will not succeed. You need to know what the geotag and tweet protection settings are for as well.
Make a Twitter account which looks great
How your Twitter account looks will determine a large amount of your ability to get followers and retweets. Do you want to look like someone’s clueless Aunt Harriet, or do you want to look like a serious Twitter user? I think you know the answer to this, so keep reading.
At the top of the Edit profile page you will see an area for photos. Here you will first upload your profile image, the smaller one. Follow these tips to make the best Twitter profile image:
- Size: People look at Twitter on their mobile devices. This means that your profile image will be very small. Whatever you put in the image needs to be closely cropped. Twitter recommends that you upload it at 400X 400 pixels. Let’s look at some examples from the world of basketball below. Lebron James and Stephen Curry get it right, the other ones… Can you tell what’s going on in them? The Russell Westbrook photo is particularly bad.
- Shape: Your profile image now needs to fit within a circle as Twitter profile images recently changed to being round.
- Content: The actual content of the photo should be a picture of your face. If you are a brand, a mascot works better than a logo. Twitter is all about making personal connections, and having a pair of eyes looking back at you makes that connection. Avoid group shots with your friends, make it all about you.
Your Twitter profile image is often going to be people’s first impression of you. Make it so they don’t have to looked twice to figure out what they are looking at.
Twitter header image
The next step is to upload your header image. Here is how you will make a great Twitter header image:
- Size: You have a lot of real estate to use. Twitter states that they are 1500 X 500 pixels. Make your Twitter header image fit within those dimensions.
- Shape: It’s a rectangle, but you should pay attention to where the Twitter profile image overlaps it. Don’t put important information along the bottom, it could be obscured.
- Content: You can include all sorts of information in your Twitter header image. You can push your website, you can include your favorite hashtags, you can include more images of yourself or your products, the options are limitless. Here is a great example from NBA 2K. They include images of their three main products, let people know about the release date, and they give a little bit of information about an exclusive release.
Once you have completed all of these tasks you have done everything there is to make a Twitter account which looks good.
The next thing that is going to make your Twitter account look good is your follower count. A Twitter account with zero, or under 100, Twitter followers is almost guaranteed to be ignored. You can solve this problem with your appearance by using our Twitter Follower Service. This will improve the first impression of your account, and improve something known as social proof.
Examples of great looking Twitter accounts
Let’s put it all together and show two more examples of accounts that have a great bio, a great profile image, and a great header image.
Major League Baseball have done a great thing with something we call branding. For the postseason they have changed their colors to black, white, and gold:
This gives the look of their Twitter account something cohesive and unique for this special time of the year. Here are the points to note:
- They have closely cropped the profile photo. There is no mascot for the entire league, so this is the best option.
- The header image is an excellent example of including more information in this image. They will change it out when the games change, giving people an instant snapshot of what’s most important at the moment.
- They could improve their Twitter bio by including some sort of important hashtag marketing message.
Most of the major brands have at least one good thing about their Twitter profile and how it looks. You can always learn from those who are already successful.
Here’s a notable example from Church’s Chicken:
They have done many things right here:
- They have kept their logo tight, and even added their little anniversary celebration text.
- The header image looks tasty, and includes some important additional information about their current promotion.
- Their bio includes more information about the promotion, and hypes up their most important hashtag.
The only thing that could’ve made this Twitter bio any better is if it came with free chicken. For now, we will have to settle with learning how to make a Twitter account which looks as tasty as the food that is sold by this account holder.
Make your Twitter account, and then send your first tweets
The first tweets that you send from your Twitter account are going to be important. There’s no point wasting time, you should get right into using the platform as well as you can right from the start. Besides, one day you are going to look back and reflect upon your first tweets just like we do with these accounts:
first tweet. no followers. feel pretty good about it.
— chris pratt (@prattprattpratt) January 22, 2011
Hello. This is Seth. And… I TWEET!!!
— Seth Rogen (@Sethrogen) December 22, 2011
My first tweet, peeps. I apologize in advance for my slow learning curve. Nice to (sort of) meet you. It's amazing how quickly 140 charac
— Neil Patrick Harris (@ActuallyNPH) November 16, 2009
After you make a Twitter account, you have to start somewhere… And these celebrities just simply started tweeting. You can do better.
If you are going to succeed on Twitter, and you are not a celebrity, you’re going to have to start using trending hashtags as efficiently as possible. If you don’t understand what hashtags are, just think of them as links which, when clicked, will open up every tweet which has used that same hashtag. You are allowed to make up anything you want when it comes to hashtags. All you have to do is add the ‘#’ to the beginning, and not leave any spaces. #ItisthateasySeriouslyitisthateasy
Hashtags are not always trending. There are a countless number of hashtags which never do anything. You need to pay attention to those which are trending, and use them with appropriate insight, commentary, or jokes.
#WorldSmileDay is trending at the moment that I am writing this. Let’s see what is successful:
You deserve to smile every day. There is so much hate in the world but we must always love and accept others #WorldSmileDay
— Luke Waltham (@lukewaltham) October 6, 2017
— Doctor Who Official (@bbcdoctorwho) October 6, 2017
— Sir Ravindra Jadeja (@SirJadeja) October 6, 2017
An inspiring message, a funny GIF, and a very relevant quote from a celebrity. This is exactly how you should jump on trending hashtags. You won’t win every time, but you will have a chance to build your account.
Okay, those people put some effort into it. The next two tweets are bad examples. These accounts simply wanted to use the hashtag, but not put any effort into it:
— Lens Saver (@lens_saver_uk) October 6, 2017
— SOLE-CO-REUP (@MIDWAYRADIO_) October 6, 2017
Twitter users see right through them. That is why no one retweeted, replied, or liked these tweets when I saw them. The last example is straight up trying to jack this hashtag for their own game. The content is completely unrelated to the hashtag. Doing this can result in you being muted. Just don’t do it.
Sometimes, no matter what you do, your tweet just will not catch on. This tweet is perfect:
— Julian Walker (@MediaSniperz) October 6, 2017
It has a good quote, and best of all it has an awesome dog. When you have issues like this you can use our Twitter Retweet Service to push your message to the top of the trending section. You will now have the opportunity to get many retweets from people who can now actually find your tweet, rather than it being buried.
Connecting with Twitter influencers
There are a number of people on Twitter who are considered influencers. The obvious people are celebrities, but it is more subtle than that as there are influencers within different genres. There are people popular amongst the sneaker community, home furnishings, and even gardening. Do you know this guy:
— ShakeDown🏀🎮 (@ShakeDown2012) October 5, 2017
If you are in any way involved with NBA 2K, you do. In order to make your accounts successful you need to find Twitter influencers in your areas of interest. Once you find them you need to start engaging with their content by liking and replying to them. You can also @mention their account when you tweet, especially when you tweet out of their content. An easy way to spot influencers is they have gone through the Twitter verification process.
Make a Twitter account and be successful
There are hundreds of millions of people on Twitter who want to make a Twitter account that is successful. We just looked at how you are going to do it:
- Start with the basics, and put some thought into your @username.
- Get all of your settings right, and spend some time crafting the perfect Twitter bio.
- Your Twitter profile image is often your first impression, after that you need to make sure that your header image is perfect.
- Trending hashtags are going to get you noticed.
- Connecting with the right Twitter influencers will help your account grow as they connect you with more people in your area of interest.
It takes some time to build a Twitter account, not even Katy Perry (the most popular Twitter user) was successful with her first tweet.
Just got into Berlin… feeling better thank you, have my vicks inhaler by my bedside… and P.S. I TWITTTTER! GAH. Such a follower!
— KATY PERRY (@katyperry) February 21, 2009
If you start right from beginning, and use our services in the correct way, you will surely succeed at getting many more Twitter followers for your account.