Whether you are brand-new to the platform, or you have been on it for years, everyone wants to learn how to get followers on Twitter. This is because having a lot of followers drives so much of what everyone wants to do on Twitter. You can be trying to build a personal brand, sell a product, push a website, or just connect with friends; having more followers makes all of these experiences on Twitter Twitter more enjoyable.
This article is going to start off by looking at the basics of your Twitter profile to be sure it’s optimized, and then move on to other ways to get followers on Twitter. By the time you’re done you may already have more followers thanks to these effective tactics.
How to get followers on Twitter through your profile
Many people neglect optimizing their Twitter profile and think that they can get followers through their tweets alone. What they don’t realize is how often people find you through tweets, then check your profile to see what you’re all about. If they don’t like what they see they will move on. First, optimize your images:
- Profile image: Personal accounts want image that focuses on the face, preferably from the shoulders up. Do not have a cluttered image as it will display very small on Twitter mobile apps. If you are a brand use a closely cropped logo or mascot. Mascots tend to do better as they have a pair of human-like eyes looking back at the viewer. Twitter is all about personal connections. Even if that connection is with a cartoonish animal.
- Header image: Include information such as your website URL, other social profile links, important hashtags, and more photos of you and what you’re all about. Use this area to convey a lot of information about yourself quickly.
Let’s look at a few examples of profile and header image combinations that work well. Here is Macy’s getting everything right with a simple logo profile image, and a customized header image for their most important event of the year:
Here is Kentucky Fried Chicken with a customized profile image of their mascot for the holidays, and their best deal in their header image:
Last, we look at the personal account of Fight Club author Chuck Palahniuk. He has a rather appropriately dour expression on his face, he never seems to smile in photographs, the key is he puts his current project in his header image with release date information:
As these successful accounts above show, you need to spend a little bit of time on your images. You can’t just focus on making sarcastic and pithy comments on whatever the latest trending hashtag is, you have to create an account which looks appealing.
Optimizing your Twitter bio
After people are done looking at your images, they’re going to see what you have to say in your Twitter bio. Here are a few tips:
- Describe yourself and your accomplishments simply. Mention what you are going to tweet about on a routine basis so that people can help brand your account and figure out whether or not you share interests.
- Include your city so that local people will want to connect with you.
- Most importantly, include the URL of your website. Those who are the most interested in you will want to click on this link to discover the most possible.
- Create a highly customized hashtag. Make it unique to you so that people will start using it when they get to know you.
A properly optimized Twitter bio is the last thing which will get people to push the follow button. If they read this, and they don’t want to follow you, then they must not have similar interests to you and you don’t want them following you anyway… Unless you didn’t optimize it properly.
Building, and using, social proof appropriately
After people look at your images, and read your bio, what do you think the next thing is that they check out? If you’re like most Twitter users, the very next thing that you look at is the number of Twitter followers that an account has. Some users may even check it out sooner than this. It may be the very first thing they look at.
There are many reasons why people do this. The most important reason is that your number of followers validates your Twitter account as important. It may even validate it as official. Which of these two exactly similar looking accounts do you feel has absolutely any official sanctioning:
When it comes to choosing between one that has 22,000 followers, and 83 million followers, the choice is obvious. This obvious choice plays out in various degrees with every Twitter account there is.
Okay, you’re not Rihanna. Unless you are, then, hey, what’s up with you? What are you doing tonight? For everyone else, you need to start thinking about how you can still improve your follower numbers. Here are some of the best choices:
- Import contacts from other social media and email platforms. These actual friends of yours are very likely to follow you on Twitter.
- Cross promote from any other social media channels. Use calls to action on your Facebook, YouTube, and any other social media channels for people to go and fall you on Twitter.
- Talk to any of your friends and contacts who are offline, and see if they will follow you on Twitter. The two of you can pull your phones out and follow each other even.
This is going to help you establish the baseline of your social proof. They are most likely to follow you, and not leave.
So happy my best friend @HannahMadison98 finally joined twitter
— Monica Grimes (@monica_hopee) March 21, 2017
Quickly building more social proof
With your base established, and your follower numbers already climbing, now is the time to use our Twitter Follower Service. This will give you the initial boost you need to go beyond looking like an account that is only followed by friends, and looking like an account of importance.
Getting this kind of social proof feels good:
Waiting for a case to be called and just notice I’m over 50k followers. You ppl are the best followers a person can have. Thank you so much for your faith in me and appreciation for the occasional legalese I spew. We’re almost there. America will be back soon. #TeamPatriot
— Andrew C Laufer, Esq (@lauferlaw) November 27, 2017
Dear Tweeps: Just hit 100k followers. I thank each&every 1 of u. You are best Twitter family I could ask for (& unlike my actual family, you never mess up my bathroom). Have a great day, & plz join me @cnn at 3 & 6 PM EST as I rate best white collar prisons for Kush & the Gang
— Norm Eisen (@NormEisen) November 26, 2017
We just hit 50,000 twitter followers!
Thank you for deciding at some point that you cared about what I have to say. I am extremely lucky to have such a supportive and interactive group of people here with me. I never go a day without reading what you guys have to say 😊🙏 pic.twitter.com/s01CW3SdEb
— RobertIDK (@RobertIDK) November 19, 2017
Not only does it feel good to do this, but sending out these tweets can also help you build even more social proof as you reinforce the fact that you are an important Twitter account to follow. This will help you keep the followers that you have rather than experiencing Twitter churn.
How to get followers on Twitter with your tweets
Obviously, the most important factor for you to continue getting followers is the tweets you will send out. This is the content which is going to attract new followers, and cause them to become interested and then follow you.
As I discussed in the Twitter bio section, you should have a common theme. Other Twitter users are going to be drawn to you because of your shared interests. Since Twitter is all about what’s happening right now, here are some ways that you can track the interests of those we have similar interest you:
- Retweet popular users in your niche. This is easy content to share.
- Tweet out articles from popular websites and blogs in your niche. This will lead to them retweeting you.
- Reply to tweets from famous Twitter users. Offering useful insights can lead to other people who are commenting to follow you.
- Be sure to tweet a variety of media. Do not just tweet text, also tweet images, videos, live video, and GIFs. This is all about appealing to a larger variety of people.
These are the basic tweeting tips that you will need to get followers on Twitter. Your tweets are the most important thing that your account sends out. Consistently work on them until you feel you have perfected it.
Get followers on Twitter with advanced tweeting tactics
With the basics out of the way, there are some more advanced tweeting tactics that you can use:
- Use trending hashtags related to your topics. Stick to topics which relate to what you usually tweet about. Using every single trending hashtag can actually decrease your follower numbers as they could feel like you are spam.
- When you get a hold of a really good trending hashtag, be sure to use our Twitter Retweet Service. This will drive your tweet to the top of the trending topics section, and earn you more retweets and followers as people pay attention to your high tweets numbers.
- Start using Twitter analytics to see what of your content is best resonating with your followers. As you learn more about them, and the type of content they like, you will be able to adjust your content to those wants and interests. Twitter analytics is a much larger topic that you can read about at the link.
— سالم زهران (@salemzahran05) November 27, 2017
- Calls to action to retweet and follow you. Actually telling your Twitter followers that you want them to retweet and follow you is the next step in building your account. There are many different calls to action that you will use on Twitter. This can include asking people to click on your links, or popularize things that you are passionate about. For now, you should focus on building your followers and getting more retweets.
These advanced tweeting tactics can take some time to get used to, but it is well worth it as they are what will truly turn you into a professional Twitter user.
Now you know how to get followers on Twitter
For the average Twitter user, growing your Twitter account can take some time. We can’t all be famous pop stars like Katy Perry who have over 100 million Twitter followers. But if you follow the advice presented above you will grow your account:
- Properly optimize your profile and header image.
- Write a Twitter bio which summarizes you. Mention what you will tweet about.
- Realize that social proof is important, and use it.
- Master tweeting basics such as having a variety of content.
- Use advanced tweeting tactics which looking trending hashtags, Twitter analytics, and calls to action.
Learning how to get followers on Twitter is about more than just tweeting as often as you can. It is about tweeting smart. It is about having focus. You will rarely gain Twitter followers with a random account. However, one which has been focused on using the tactics found above will surely get more followers.